What acclaimed indie-author Belle Whittington says:
When LB approached me about co-writing this post, I thought it was a terrific idea. Not only because of the subject material, which is one of my most passionate obsessions, but mostly because I was excited about co-writing something with my very talented daughter. She and I have worked really hard together over the past year-and-a-half on promoting Cicada and Firefly and also promoting me as an author. We’ve learned a lot, to say the least. And, no doubt, we’ll learn a lot more over the next couple of years. However, LB wanted to share what we’ve learned so far, and she gave me the restriction of listing five tips to stand out as an indie author. I can’t tell you how difficult it is for me to smash this swarm of information that’s buzzing around inside my head into five tips. But, here goes!
LB's tips:
1. Be dynamic! Whether you want to come off as magical and sparkly or simplistic and minimal, you want your book and website design to be dynamic. It should not only capture your personality and your book's concept, the designs that represent you should be bold and follow the rules of design.
If you're not familiar with design principles, start small. For instance, have your name bigger than your book title. That's a big no-no and takes away from your cover. Research what makes an eye-catching cover before you seek out a designer. Look around at other book covers and see what you like. Then bring those covers to the designer you pick so they know what you're looking for.
2. Mold your persona. Even as an indie author, you're still in the spotlight; more-so because you directly communicate with your readers. Brainstorm for a while and figure out what top two or three traits you want to be known for. Perhaps you want to be whimsical and kind like J.K. Rowling, sassy and out-going like Amanda Hocking, or maybe you are more of a recluse like J.D. Salinger.

